From the category archives:

Business Analytics

3 Steps to Customer Centric Software

April 6, 2011

Today your software solution most likely delivers the same value to your customer whether it is the first, 101st or 1,000,001st transaction. But software made smarter with predictive analytics delivers greater value to your customer with each transaction because it learns and adapts. Predictive analytics make your software solution “sticky” because your solution grows in [...]

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Netflix: Make More Customer Magic with Your People and Your Data

April 26, 2010

I’ve often thought my older relatives should try Netflix. But they don’t have a computer at home and I just didn’t see how it could work for them. They use the library computers in their home town, but I know they wouldn’t be comfortable doing the credit card thing online, much less at the library. [...]

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Zappos: Make Me Happier with Business Analytics

March 30, 2010

I love a lot about Zappos: the customer-centered service, the way Tony Hsieh, Zappos CEO, evangelizes and models the competitive advantage of emergent and sustained corporate values. I love the way they call me a VIP for really what is a modest number of transactions.  Yet many of those transactions are returns. Again today, for [...]

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Emergent Intelligence: SocialText and Baynote

January 25, 2010

What does an Emergent Business Execution Platform look like? I asked this question in my last post of 2009. Building up to this question, I had argued that “excellence in execution is infrastructure, because processes and tools can incorporate and model best practices in execution to a degree and with a speed and flexibility not [...]

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Why you should hire Product Managers

July 16, 2009

“Hire product managers when you want to sell to someone who is not just like you” – hard earned experience by NetApp’s David Hitz. I’ve worked with many tech companies that, sadly for their customers and for their business, don’t want to invest in marketing and product management isn’t even on their radar. Product Managers [...]

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