From the category archives:

Funware

Game Mechanics at Work and Play

April 27, 2010

Game mechanics work, even in the most unlikely places.  I’ve written about using game mechanics in software to incent participation and encourage and align positive behaviors. I was reminded of this fact at my son’s school Science Fair last week. The school wisely gave us a “Science Fair” Passport as we walked in.  The passport [...]

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Engagement by Design

November 16, 2009

Game developers know how to create an immersive, engaging game experience. Why  not use these same game mechanics to create an immersive and engaging customer experience? Juho Hamari and  Vili Lehdonvirta of the Helsinki Institute for Information Technology studied game mechanics in virtual economies in “Game design as marketing: How game mechanics create demand for [...]

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Cisco Goes Funware

October 28, 2009

There was a great series of blog posts this month about Cisco’s first ever virtual sales conference by Carlos Dominguez, Cisco’s Senior Vice President, US Service Providers Sales. The scale of the meeting was enormous, with over 19,000 virtual attendees. The list of technologies was as I would expect from Cisco, the stalwart WebEx, the [...]

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Putting Games to Work

October 19, 2009

VW has launched a wonderful initiative called The Fun Theory demonstrating how “fun is the easiest way to change people’s behavior for the better”. Their video “The Piano Stairs – The Fun Theory” has gone viral with over 3M views on You Tube. Us business execution folks call this Putting Games to Work. As I [...]

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Playing Around with Customer Loyalty

October 12, 2009

Business Execution is about delivering on a promise to your customers. Many companies, for example, have a lowest price promise to their customers. They offer to match any price a customer finds elsewhere. But most customers don’t take advantage of this offer. Customers just buy the item somewhere else. Why? Because most companies don’t engage [...]

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