From the category archives:

Social Media Execution

Human Capital x Social Capital = Productivity and Innovation

December 14, 2009

My guest post on Blogging Innovation 12/10/09:
As a culture we like to think of our achievements as the triumph of the individual. But last week I used a memorable chicken breeding example to show you that group performance outweighs individual performance in a group environment because a focus on individual performance comes at a cost [...]

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Putting Games to Work

October 19, 2009

VW has launched a wonderful initiative called The Fun Theory demonstrating how “fun is the easiest way to change people’s behavior for the better”. Their video “The Piano Stairs – The Fun Theory” has gone viral with over 3M views on You Tube.

Us business execution folks call this Putting Games to Work. As I wrote [...]

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Playing Around with Customer Loyalty

October 12, 2009

Business Execution is about delivering on a promise to your customers. Many companies, for example, have a lowest price promise to their customers. They offer to match any price a customer finds elsewhere. But most customers don’t take advantage of this offer. Customers just buy the item somewhere else. Why? Because most companies don’t engage [...]

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How Best Buy’s Execution Culture Creates Social Media Success

October 6, 2009

Today I want to show you how Best Buy’s execution culture helped make Best Buy’s Social Media Story happen. An execution culture is about taking your corporate values and making them explicit and actionable, and that means taking them beyond the organization in today’s world of social media.
This is the 3rd in a series of [...]

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Best Buy’s Social Media Story

October 1, 2009

Earlier this week, in “Cooking up Social Media with the Right Ingredients”, I wrote about Walmart and how their Elevenmoms initiative created and leveraged a community of shared values around saving money.
Today I will walk you through what Gina Debogovich, Best Buy’s Community Manager, called “a journey of all the wonderful things we can accomplish [...]

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Cooking up Social Media with the Right Ingredients

September 29, 2009

Meri’s recipe for success:

Take corporate touchstone.
Distill simple and clear corporate values.
Combine with matching tools and processes.
Stir continuously.
Serve up to every customer, every time.
Keep fresh.

The crux of Business Execution is that companies with a clear set of values outperform if these values are explicit and actionable.  An era of customer engagement and expanding social networking [...]

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