From the category archives:

Social Media Execution

A what if: the Gulf disaster and e2.0

June 21, 2010

As someone who started her career working on oil rigs, the ongoing disaster in the Gulf of Mexico really hit home. I know first-hand the intense and often times dangerous activities on a drilling platform, and the enormous coordination effort involved in every drilling program. As I have followed this accident I have been struck [...]

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Want to innovate? Pay attention

June 7, 2010

Companies are looking for new ways to collaborate with their customers to co-create products and services.  But customers are already telling companies a lot about what new products and services they want. Too many companies just aren’t paying attention. I had an errand to run over the weekend for a new bathroom rug. I hate [...]

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Social Business Software is on the move

May 26, 2010

It is good news for my hometown Palo Alto that Jive Software is moving its HQ here. And it is good news for business too. Jive is clearly getting traction and that is good news for business because Jive sells the kind of software that companies need to enable collaboration and to avoid the problems [...]

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Human Capital x Social Capital = Productivity and Innovation

December 14, 2009

My guest post on Blogging Innovation 12/10/09: As a culture we like to think of our achievements as the triumph of the individual. But last week I used a memorable chicken breeding example to show you that group performance outweighs individual performance in a group environment because a focus on individual performance comes at a [...]

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Putting Games to Work

October 19, 2009

VW has launched a wonderful initiative called The Fun Theory demonstrating how “fun is the easiest way to change people’s behavior for the better”. Their video “The Piano Stairs – The Fun Theory” has gone viral with over 3M views on You Tube. Us business execution folks call this Putting Games to Work. As I [...]

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Playing Around with Customer Loyalty

October 12, 2009

Business Execution is about delivering on a promise to your customers. Many companies, for example, have a lowest price promise to their customers. They offer to match any price a customer finds elsewhere. But most customers don’t take advantage of this offer. Customers just buy the item somewhere else. Why? Because most companies don’t engage [...]

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How Best Buy’s Execution Culture Creates Social Media Success

October 6, 2009

Today I want to show you how Best Buy’s execution culture helped make Best Buy’s Social Media Story happen. An execution culture is about taking your corporate values and making them explicit and actionable, and that means taking them beyond the organization in today’s world of social media. This is the 3rd in a series [...]

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Best Buy’s Social Media Story

October 1, 2009

Earlier this week, in “Cooking up Social Media with the Right Ingredients”, I wrote about Walmart and how their Elevenmoms initiative created and leveraged a community of shared values around saving money. Today I will walk you through what Gina Debogovich, Best Buy’s Community Manager, called “a journey of all the wonderful things we can [...]

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Cooking up Social Media with the Right Ingredients

September 29, 2009

Meri’s recipe for success: Take corporate touchstone. Distill simple and clear corporate values. Combine with matching tools and processes. Stir continuously. Serve up to every customer, every time. Keep fresh. The crux of Business Execution is that companies with a clear set of values outperform if these values are explicit and actionable.  An era of [...]

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