How Best Buy’s Execution Culture Creates Social Media Success

October 6, 2009

Today I want to show you how Best Buy’s execution culture helped make Best Buy’s Social Media Story happen. An execution culture is about taking your corporate values and making them explicit and actionable, and that means taking them beyond the organization in today’s world of social media.
This is the 3rd in a series of [...]

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Best Buy’s Social Media Story

October 1, 2009

Earlier this week, in “Cooking up Social Media with the Right Ingredients”, I wrote about Walmart and how their Elevenmoms initiative created and leveraged a community of shared values around saving money.
Today I will walk you through what Gina Debogovich, Best Buy’s Community Manager, called “a journey of all the wonderful things we can accomplish [...]

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Cooking up Social Media with the Right Ingredients

September 29, 2009

Meri’s recipe for success:

Take corporate touchstone.
Distill simple and clear corporate values.
Combine with matching tools and processes.
Stir continuously.
Serve up to every customer, every time.
Keep fresh.

The crux of Business Execution is that companies with a clear set of values outperform if these values are explicit and actionable.  An era of customer engagement and expanding social networking [...]

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The execution gap is as big as ever. Why?

September 21, 2009

Last week was a great week for Business Execution.
First we saw SuccessFactors taking the lead and establishing a Business Execution software category, releasing compelling new research from industry thought leaders and from the results of their customers’ bottom line. Their Return on Execution manifesto makes the business urgency very clear:  “Although the egos in the [...]

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How to Get Out of Fire Drill Mode

September 17, 2009

I work with many tech companies. When I talk to the leadership team, they worry about company strategy and how to make it happen. But when I talk to the troops, their biggest challenge is being told that the 10,000 things they need to do today are of equal priority. The company is stuck in [...]

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Why RoX is the New ROI

September 10, 2009

Wow! SuccessFactors has just picked up a bullhorn and yelled “Hey everybody, it’s about execution!” Today the company unveiled itself as The Business Execution Software Company, kicking off the new era with their manifesto Return on Execution by Erik Berggren, Director of Customer Results & Global Research, and Lars Dalgaard, CEO.
Execution has for too long [...]

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Why Scrappy Tech Companies Should Pay Themselves First

September 1, 2009

I love working with scrappy tech companies. You know the kind: full of fighting spirit, heads-down, close to the customer, focused on delivering excellence day-to-day. These aren’t the kind of people that put together a slide deck to shop around for funding or put their toe in the water and dabble with a company idea. [...]

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How to Snuggle with your Customer

July 16, 2009

“Hire product managers when you want to sell to someone who is not just like you” – hard earned experience by NetApp’s David Hitz. I’ve worked with many tech companies that, sadly for their customers and for their business, don’t want to invest in marketing and product management isn’t even on their radar.
Product Managers [...]

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INSEAD Expands Entrepreneur Mentor Program

July 16, 2009

INSEAD expands the Entrepreneurship Network mentor program for student entrepreneurs to include remote EIRs (including yours truly). Peer Kolendorf describes the delights and challenges of advising ideas from students from “more than 70 different nationalities, I listen to business ideas from all other the world.” A great program, I look forward to working with you.

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The Vision Thing

June 28, 2009

Sarah Lacy asks an excellent question in her recent Tech Crunch post, Is Execution More Important Than Vision? She walks us through a couple fun “pioneers have arrows in their backs” stories where pioneers like Napster didn’t see the rewards of the iTunes who came after the trail was blazed.  She concludes that Silicon Valley [...]

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