December 1, 2009
While it might seem that there is no possible link between chickens and Enterprise 2.0, it turns out that there is a really good story about group versus personal productivity involving chickens: William Muir, an animal breeder at Purdue University, wanted to increase egg production by selective breeding, and he tried to do it in [...]
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November 24, 2009
Last week in “Engagement by Design” I wrote about how marketers can use Funware – game mechanics in non-game contexts – to motivate and engage customers and create sustainable customer loyalty. Today I want to tell you about three software companies – Seriosity, Spigit and Lithium Technologies – that are integrating game mechanics in their [...]
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