April 6, 2011
Today your software solution most likely delivers the same value to your customer whether it is the first, 101st or 1,000,001st transaction. But software made smarter with predictive analytics delivers greater value to your customer with each transaction because it learns and adapts. Predictive analytics make your software solution “sticky” because your solution grows in [...]
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March 30, 2011
Every time a customer or potential customer interacts with your company, a decision is made. What home page is displayed? What results are returned for that search term? What offer should be made in this direct marketing campaign? What’s the next best action for this customer? Should this customer’s request be approved? What’s the best [...]
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