Posts tagged as:

Funware

Game Mechanics at Work and Play

April 27, 2010

Game mechanics work, even in the most unlikely places.  I’ve written about using game mechanics in software to incent participation and encourage and align positive behaviors. I was reminded of this fact at my son’s school Science Fair last week. The school wisely gave us a “Science Fair” Passport as we walked in.  The passport [...]

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3 Engaging Platforms

November 24, 2009

Last week in “Engagement by Design” I wrote about how marketers can use Funware – game mechanics in non-game contexts – to motivate and engage customers and create sustainable customer loyalty. Today I want to tell you about three software companies – Seriosity, Spigit and Lithium Technologies – that are integrating game mechanics in their [...]

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Engagement by Design

November 16, 2009

Game developers know how to create an immersive, engaging game experience. Why  not use these same game mechanics to create an immersive and engaging customer experience? Juho Hamari and  Vili Lehdonvirta of the Helsinki Institute for Information Technology studied game mechanics in virtual economies in “Game design as marketing: How game mechanics create demand for [...]

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Cisco Goes Funware

October 28, 2009

There was a great series of blog posts this month about Cisco’s first ever virtual sales conference by Carlos Dominguez, Cisco’s Senior Vice President, US Service Providers Sales. The scale of the meeting was enormous, with over 19,000 virtual attendees. The list of technologies was as I would expect from Cisco, the stalwart WebEx, the [...]

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Playing Around with Customer Loyalty

October 12, 2009

Business Execution is about delivering on a promise to your customers. Many companies, for example, have a lowest price promise to their customers. They offer to match any price a customer finds elsewhere. But most customers don’t take advantage of this offer. Customers just buy the item somewhere else. Why? Because most companies don’t engage [...]

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