November 16, 2009
Game developers know how to create an immersive, engaging game experience. Why not use these same game mechanics to create an immersive and engaging customer experience? Juho Hamari and Vili Lehdonvirta of the Helsinki Institute for Information Technology studied game mechanics in virtual economies in “Game design as marketing: How game mechanics create demand for [...]
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October 12, 2009
Business Execution is about delivering on a promise to your customers. Many companies, for example, have a lowest price promise to their customers. They offer to match any price a customer finds elsewhere. But most customers don’t take advantage of this offer. Customers just buy the item somewhere else. Why? Because most companies don’t engage [...]
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