April 27, 2010
Game mechanics work, even in the most unlikely places. I’ve written about using game mechanics in software to incent participation and encourage and align positive behaviors. I was reminded of this fact at my son’s school Science Fair last week. The school wisely gave us a “Science Fair” Passport as we walked in. The passport [...]
Read the full article →
July 16, 2009
“Hire product managers when you want to sell to someone who is not just like you” – hard earned experience by NetApp’s David Hitz. I’ve worked with many tech companies that, sadly for their customers and for their business, don’t want to invest in marketing and product management isn’t even on their radar. Product Managers [...]
Read the full article →
