November 24, 2009
Last week in “Engagement by Design” I wrote about how marketers can use Funware – game mechanics in non-game contexts – to motivate and engage customers and create sustainable customer loyalty. Today I want to tell you about three software companies – Seriosity, Spigit and Lithium Technologies – that are integrating game mechanics in their [...]
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November 9, 2009
My guest post on SuccessFactors Business Execution blog 11/6/09: CEO’s continue to rate execution excellence as their top challenge. But what does “excellence in execution” actually mean? The CEO wants to turn the wheel and have the ship respond, but according to extensive research repeated year after year, only 10-15% of wheel turns get the [...]
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