October 6, 2009
Today I want to show you how Best Buy’s execution culture helped make Best Buy’s Social Media Story happen. An execution culture is about taking your corporate values and making them explicit and actionable, and that means taking them beyond the organization in today’s world of social media. This is the 3rd in a series [...]
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October 1, 2009
Earlier this week, in “Cooking up Social Media with the Right Ingredients”, I wrote about Walmart and how their Elevenmoms initiative created and leveraged a community of shared values around saving money. Today I will walk you through what Gina Debogovich, Best Buy’s Community Manager, called “a journey of all the wonderful things we can [...]
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