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How Best Buy’s Execution Culture Creates Social Media Success

October 6, 2009

Today I want to show you how Best Buy’s execution culture helped make Best Buy’s Social Media Story happen. An execution culture is about taking your corporate values and making them explicit and actionable, and that means taking them beyond the organization in today’s world of social media. This is the 3rd in a series [...]

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Best Buy’s Social Media Story

October 1, 2009

Earlier this week, in “Cooking up Social Media with the Right Ingredients”, I wrote about Walmart and how their Elevenmoms initiative created and leveraged a community of shared values around saving money. Today I will walk you through what Gina Debogovich, Best Buy’s Community Manager, called “a journey of all the wonderful things we can [...]

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How to Twitter (and Build a Company) – Find Your Lead

June 12, 2009

I am a fairly recent twitterer and to my surprise, I find it compelling. I seem to find more interesting and relevant links from Twitter than from my RSS feeds, even though I have hundreds more of those. What is it about Twitter? This puzzled me. Then yesterday I read this great blog post that [...]

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