October 1, 2009
Earlier this week, in “Cooking up Social Media with the Right Ingredients”, I wrote about Walmart and how their Elevenmoms initiative created and leveraged a community of shared values around saving money. Today I will walk you through what Gina Debogovich, Best Buy’s Community Manager, called “a journey of all the wonderful things we can [...]
Read the full article →
September 29, 2009
Meri’s recipe for success: Take corporate touchstone. Distill simple and clear corporate values. Combine with matching tools and processes. Stir continuously. Serve up to every customer, every time. Keep fresh. The crux of Business Execution is that companies with a clear set of values outperform if these values are explicit and actionable. An era of [...]
Read the full article →
